Great question. There are a lot of people out there who call themselves social media specialists, mavens, divas, coaches, consultants, strategists, and analysts. Some are legit. Most are trying to tap into a growing market without the proper training or experience. I feel that people who call themselves social media experts or specialists, yet offer social media services along with a buffet of other services like web design, PR services, etc. don't have the time to stay on top of all of the changes that happen in social media every week. I call myself a specialist for two main reasons. First, I focused a large portion of my MBA program on applying business concepts to social media and vice versa. My thesis was a benchmarking study of social media usage among local small and medium sized businesses in Central Kentucky. The second reason is that I live and breath Social Media. Every day, I read at least five articles, blogs, or ebooks about some aspect of social media and business. I devote my time to learning everything there is to know about social media, because I know my clients don't have that time. I aim to be the one-stop resource they need.