• Does my business really need to be on social media?
    Ali Kelly18-03-2014

    The short answer is yes!

    Social media has evolved over the past dozen years from a way for college students to chat with each other to a platform supporting a marketing revolution. Remember when businesses first started getting websites? Those who resisted the change said they had always done just fine with their Yellow Pages ad. Look how silly that seems today. It's the same with social media now. If your business is not there, you are missing the boat. A growing majority of consumers expect to be able to interact with brands on social media. If your business is not there, you are missing a big opportunity.

  • Do I need to be on every social network?
    Ali Kelly18-03-2014

    Probably not. Not all social networks are suited for every type of business. For example, I would highly recommend Pinterest for a design firm, but not an accountant. Blogging is much better suited for businesses that provide a professional service than a retail store. I evaluate each business differently.

  • What makes you a social media specialist?
    Ali Kelly18-03-2014

    Great question. There are a lot of people out there who call themselves social media specialists, mavens, divas, coaches, consultants, strategists, and analysts. Some are legit. Most are trying to tap into a growing market without the proper training or experience. I feel that people who call themselves social media experts or specialists, yet offer social media services along with a buffet of other services like web design, PR services, etc. don't have the time to stay on top of all of the changes that happen in social media every week. I call myself a specialist for two main reasons. First, I focused a large portion of my MBA program on applying business concepts to social media and vice versa. My thesis was a benchmarking study of social media usage among local small and medium sized businesses in Central Kentucky. The second reason is that I live and breath Social Media. Every day, I read at least five articles, blogs, or ebooks about some aspect of social media and business. I devote my time to learning everything there is to know about social media, because I know my clients don't have that time. I aim to be the one-stop resource they need.

  • How long have you been using social media?
    Ali Kelly18-03-2014

    Almost as long as it has existed. Social media looked a lot different in the beginning, consisting of chat rooms and message forums. I was doing that at 12 years old (don't tell my parents). Social media as we know it now was born in the evolution of Web 2.0, when the internet became a voice for consumers and brands had to respond. I would like to believe if Facebook existed when I was in college, my life would have taken a different direction. At least I would have arrived where I am now much sooner.

  • How can I be sure you know my business well enough to represent us online?
    Ali Kelly18-03-2014

    As a business owner myself, I know how the business becomes your baby. It is just as important to me as it is to you, so if you want to explore the possibility of me managing your social media for you, I will diligently do my homework to make sure I understand your industry, your culture, and your message. I will spend time at your place of business, get to know your staff, and ensure open communication between us. My professional career is extremely diverse, and I learn new industries quickly. In my previous experience, I've worked in education, real estate, and the veterinary industry. My education includes areas such as organizational psychology, paralegal studies, and all aspects of business.

  • Do you guarantee likes and followers?
    Ali Kelly18-03-2014

    No, and you shouldn't trust someone who does. The reason is that it is easy to find people online who use a computer program to create thousands of fake profiles to like/follow certain other profiles. What is more important is finding valuable leads and consumers who want to engage with your brand online and share your content. Also, it is important to mention that not every business has the same goal in social media. Some people want to increase traffic to their website, some want to increase awareness of their brand, and others want to capture leads to whom they can make a pitch. Your social media strategy should complement your ultimate goal in that regard.

  • Isn't social media free?
    Ali Kelly18-03-2014

    While it does not cost anything to use social media, my time is not free. I assume yours isn't either.