Did you know?
58% of the marketers surveyed in the 2014 Social Media Marketing Industry Report by Social Media Examiner agreed that original written content is the most important form of content in social media. In fact, 68% of respondents said they would be increasing their blog use in the coming year.
Blogging is more important now than ever. If you don’t have a blog, or don’t blog often, you need to step up this part of your marketing game for your business. Your blog, on your own website, is the only original content on the web where you OWN the space. No one can kick you off of your own site. Combined with Google Authorship, your blog will be the only official place – the base from which you establish yourself as an authority in your field.
I get a lot of feedback from clients about finding or coming up with content for their Facebook page or other places in social media. While content curation is great and an critical part of the content you post to social media, your own written content has more value than anything you will find from other sources for the mere fact that it was written by you and it shows what YOU know, not just that you know how to get information form other people. If you don’t feel like blogging is your strength, it’s ok. There are many ways to get started. Here are a few:
- Come up with a list of commonly asked questions you receive from your clients, either during appointments or on customer service calls. Make each one its own topic, then answer the questions like you are writing a reply email back to a client to help clarify their confusion or misunderstanding.
- Find a statistic or a couple related statistics pertinent to your business or industry. Write a couple paragraphs about why these numbers are specifically important to your clients and how they affect your business or the way you do business with them. (See? That’s what this post is)
- Don’t just share articles, discuss them. Take an article that you would normally share on Facebook or Twitter and pick out a few of the key points you want your readers to be sure to see. Explain to them why you think it is important for them to know this information.